The launch event "Passion for Customers" marked the start of Zellweger Managements Consultants AG's new market presence. With the new market presence, we are consistently aligning ourselves with the strategic positioning of the company and at the same time presenting ourselves in a fresher, more dynamic and more digital way.

The launch event offered our guests an entertaining and varied evening in the industrial, modern Eventhouse in Rapperswil. Thomas Zellweger shared with the guests in an interview how the market presence changed from 1998 to the present day, which sports were part of the market presence at that time and why sailing was such a central component in the last two brandings. Our guests were also able to participate in the interview with a live survey and there were some exciting insights from loyal customers and former employees.

After the FB Special Selection Band had musically rounded off the interview, the time had finally come. The transformation of the old market appearance of Zellweger Management Consultants AG was revealed and the guests eagerly followed the transformation video until the "Big Bang", when the new branding was presented under a shower of confetti. Thomas Zellweger then explained the background of the new branding, how it came about and what challenges we had to overcome in the execution.

Afterwards, accompanied by jazzy music sounds, the guests enjoyed the evening with delicious food and with new and old acquaintances.

With our new, fresh and dynamic market presence, we would like to move further into the future and offer our customers even more possibilities with our expanded services. It was an unforgettable evening and we would like to thank our wonderful guests for celebrating with us. Browse through the photos of our launch event now and dive into the past launch event.