Project content
- Defining objectives, scope and deliverables
- Providing and extracting data on marketing, sales, customers and products
- Preparing the data and building the data pipeline (Medallion architecture)
- Analysing and modelling the data (exploratory data analysis)
- Analysing data quality in the CRM and ERP systems
- Preparing the results in BI dashboards (Power BI)
- Quantifying optimisation potential on the top line as well as improving data quality
- Segmenting and profiling customers for managing marketing and sales
- Improving data quality with a hybrid approach (machine-based, semi-automated)
- Developing a solution for machine-based identification of potential new customers
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