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Industry - Service - Service Sales

Enhancing sales effectivity and efficiency

Embedding consultative & value based selling at an international mechanical engineering company

Project content

  • Defining new customer segmentation/profiling based on data analytics to ensure targeted marketing control
  • Developing and implementing a sales approach based on consultative & value based selling
  • Building a sales toolbox to support sales activities
  • Optimising CRM configuration to ensure optimum support of sales processes

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