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Industry - Digitalisation - Data analytics

Smart customer segmentation & profiling

Customer segmentation/profiling based on data science for the service business of an international mechanical engineering company

Project content

  • Performing customer segmentation based on a data analytics approach
  • Developing and implementing a self-learning algorithm for automated customer segmentation
  • Identifying and quantifying business potential for the service business, extrapolating targets at the customer level
  • Developing a plan of measures for marketing and sales at the customer level

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