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Industry - Digitalisation - Data analytics

Smart customer segmentation & profiling

Customer segmentation/profiling based on data science for the service business of an international mechanical engineering company

Project content

  • Performing customer segmentation based on a data analytics approach
  • Develop and implement a self-learning algorithm for automated customer segmentation and profiling
  • Identifying and quantifying business potential for the service business, deriving targets at customer level
  • Develop a new sales and marketing concept based on the new segmentation/profiling
  • Derive segment and profile-specific action plans

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